Privacy

Last updated: 10 August 2026

WILD CREATURE is an independent publication. We use reader information sparingly: to send the dispatch you asked for, to understand whether the magazine is reaching people, and to keep the site working. We do not sell reader information or build advertising audiences from it.

The short version

• We only ask for an email address when you choose to join the newsletter or register interest in print.
• Analytics are optional. They stay off unless you actively allow them.
• We do not use advertising, retargeting, or data-broker tools.
• You can ask us to correct or delete your newsletter record at any time.

Information we may handle

Newsletter and print interest

When you submit a newsletter or print-interest form, you provide your email address, your consent to hear from us, and the page that prompted the sign-up. We use this only for editorial dispatches, print-release news, and closely related WILD CREATURE updates.

The site is designed to pass that form directly to the newsletter provider selected by the editorial team. That provider is responsible for its own account and privacy terms. If no provider is connected yet, the form deliberately opens a prefilled message to the editorial inbox instead of quietly storing your details somewhere you cannot see.

You can unsubscribe using the link in any newsletter, or contact us directly to be removed.

Messages you send us

If you email the editorial or advertising address, we receive the information in your message, including the email address you used to write to us. We use it to respond, handle the request, and keep a reasonable business record where needed.

Basic technical information

Like most sites, our hosting and security providers may create server logs containing technical information such as an IP address, browser type, time of request, and requested page. These logs are used for delivery, reliability, and security—not for profiling readers.

Optional analytics

WILD CREATURE can use Google Analytics 4 only after the editorial team has added a measurement ID and you choose Allow analytics in the site’s analytics notice. Before that choice, analytics storage is denied and no page-view or interaction event is sent.

If you consent, we measure anonymous editorial signals such as page views, reading journeys, and newsletter-sign-up intent. We do not send email addresses, message contents, or form fields to Google Analytics. Advertising storage, ad personalisation, and ad-user-data features remain disabled.

You can change your mind at any time with the small Analytics settings link in the footer. Choosing Keep it quiet keeps analytics disabled.

Cookies and local storage

We keep this intentionally light. The site may store the following first-party browser settings:

• wild-creature-analytics-consent — remembers your analytics choice until you change it or clear browser storage.
• wild-creature-newsletter-popup-dismissed — prevents the optional signup invitation from appearing again for 21 days after you close it.

If analytics is enabled and you consent, Google may set or read its own analytics identifiers under its terms. You can clear or block browser storage through your browser settings; this may mean that the site asks for a choice again.

Who may receive information

Depending on the services actually enabled by the editorial team, information may be processed by:

• GitHub Pages, which delivers this static website;
• Google Fonts, which supplies the typefaces used on the site;
• Google Analytics, but only after you allow analytics and only when a GA4 measurement ID has been configured;
• a newsletter provider, when the editorial team connects one; and
• the email service used by the WILD CREATURE editorial desk.

These providers may process information in countries outside your own. Where this applies, they use their own contractual, technical, and organisational safeguards. We do not give them permission to use your details for unrelated advertising.

Why we use information

Where privacy law requires a legal basis, we rely on your consent for newsletter messages and optional analytics. We rely on our legitimate interest in operating a secure, readable publication for essential hosting, security, and responding to reader messages. You can withdraw consent at any time; this will not affect processing that happened before you withdrew it.

Retention and security

We keep newsletter details until you unsubscribe or ask for deletion, unless we need to retain a limited record for a legal or security reason. Contact messages are kept only as long as needed to answer or manage the conversation. Technical logs are retained by the relevant provider under its own policy.

No internet service is perfectly secure, but we minimise collection, use reputable service providers, and avoid placing sensitive information in analytics events. Please do not send sensitive personal information through a general editorial contact form or email.

Your choices and rights

Subject to the law where you live, you may have the right to ask for access to, correction of, deletion of, restriction of, or a copy of the personal information we hold about you. You may also object to certain processing or withdraw consent for newsletters and analytics.

To make a request, email hello@wildcreature.world from the address concerned and tell us what you need. We may ask for enough information to confirm the request. You may also have the right to complain to your local data-protection authority.

Children

WILD CREATURE is not directed at children. Please do not submit personal information if you are not old enough to consent under the law where you live.

Changes to this policy

If our tools, newsletter provider, or editorial practices change, we will update this page and its date. Material changes will be explained here before they take effect where practical.

Contact

For privacy questions, deletion requests, or a copy of your information, write to hello@wildcreature.world.

This policy is written to explain the current site setup in plain language. It should be reviewed by a qualified privacy professional before a commercial launch or before adding new providers.